We build the engine room. You run the brand.
Laras is the technology behind the AI that agencies, resellers, and the people who already serve businesses offer under their own brand. We do not chase your clients. We do not run the relationship. We ship the engine, you ship the business.
Put a working AI business in the hands of the people who sell.
The shift from features to whole engines is happening at the infrastructure tier first. Most partners we meet have the customer base, the trust, and the pricing power, but no engine to put under their brand. We exist to be that engine. The partner ships an AI business. Laras stays underneath.
The partner relationship is built to last. Predictable cost, a roadmap that respects the partner front door, and a brand boundary that does not move.
Three brands in the chain. One engine room.
Three brands in the chain. One engine room underneath.
Value flows in one direction and the brand boundary never moves. Laras stays underneath, the partner stays on top, and the business owner sees only the partner.
The engine room. We build, host, and maintain the work behind your brand. Models, infrastructure, control rails, and updates.
The partner. Agency, reseller, builder, anyone who already serves businesses. You put your brand on the AI, set the price, and run the client relationship.
Your customer. They see your brand on the surface, your invoice in their inbox, your team on the call. The AI runs underneath, talking to their end customers.
Four rules that keep the partner front door clean.
You own the relationship
Laras is the engine room. The partner is the brand on the front door. Every business owner you onboard is yours to configure, price, and renew. We never market to your business owners, never reach past your brand, never compete for the relationship you built.
We build the work behind your brand
We ship the surfaces, the model layer, the control rails you can show your clients, and the infrastructure that runs underneath. You inherit a working product, not a kit. The roadmap moves on our schedule. Your brand on it moves on yours.
Margin is yours to set
You decide what to charge and how. Subscription, retainer, project, outcome, blended with services, or bundled inside a larger offer. Our cost to you is predictable. The price your business owner sees is between you and your business owner.
Works for any business
The engine room is not built for one vertical. The same surface serves product, service, software, marketplace, agency, and creator businesses. Your roster does not have to match ours. You bring the verticals, we bring the engine.
An engine under your brand that does not show its seams.
Brand, domain, voice, and surface are partner-controlled from day one. No Laras watermark on the client side. They see your product, not ours.
Chat, voice, sales, knowledge, and a working CRM in one surface. You onboard a new client without picking which features to enable. The whole engine ships together.
Set per seat, per conversation, per call, retainer, project, or outcome. We do not dictate the model. You pay per use, predictable, and charge your clients whatever you want.
Laras is built by a focused team. You get direct access to the people building it. Partner roadmap input lands in the next sprint, not next quarter.
Small on purpose. Direct on purpose.
Laras is run by a focused team out of Indonesia, building for partners worldwide. Founder Andre Rianda leads the product and the partner relationship. Partners get a direct line to the people writing the code, not a layer of account managers.
Roadmap input from active partners is reviewed weekly. If a partner needs a surface to fit a customer shape we did not anticipate, we work it into the engine instead of pushing it back as a custom build.
Registered, public, and on the record.
Laras is operated by a registered Indonesian legal entity. Ownership, contact, and compliance information are public. Partner contracts route through the same entity.
- Registered name
- PT LARAS TEKNOLOGI INTERNATIONAL
- Tax ID (NPWP)
- 1000000009607686
- Founder
- Andre Rianda
- Country of registration
- Indonesia
- Registered address
- Jl. Sei Bilang, Lingkungan VII, Kel. Sei Bilah, Kec. Sei Lepan, Kab. Langkat, Sumatera Utara 20857, Indonesia
- Year established
- 2026
- Website
- https://larasx.com
- Inquiries
- help@larasx.com
Launch your AI business under your brand.
If you sell to business owners and want a working engine to put your brand on, sign up and start configuring. Self serve, no application, no waitlist. We are here on help@larasx.com if you need us.
Your brand on top. Laras underneath.